Posts Tagged ‘marketing’

Learn social marketing hands-on

July 15th, 2009

*****************THIS PROJECT IS NO LONGER ACTIVE *******************
I was brought on to ‘Another Harvest Moon’ in order to develop the website and build the social media component of the marketing campaign. This is an exciting opportunity for me to combine my interests in the film and web worlds. You can see the current website and trailer here: http://anotherharvestmoon.com/, although one of the first steps in the project is going to be a complete redesign of the site by Sauce Creative Group. Sauce will provide all the design elements and I …

TAGS: . . . . .

Categories: Social Marketing, Workshops.

View / Add Comments

The Spectrum and Spiral of Social Media

March 13th, 2009

Danny Brown has been a recent find of mine in the social media and PR world and a great addition to my reading. He is a PR consultant who writes some great articles with a very personal approach.
Continuum or Spectrum?
He recently had an interview with Tom Cunniff. The idea …

TAGS: . . . .

Categories: Ideas.

View / Add Comments

An Introduction to SEO

January 26th, 2009

The term SEO very simply stands for Search Engine Optimization. Yet most people seem to think it is some magic formula that will drive customers to their site. While the term SEO is still thrown around and still relevant, it is usually misunderstood and I often hear a lot of really outdated and sometimes downright wrong ideas about what SEO is – especially from potential clients. I can’t tell you the number of times someone has asked me how much I charge to add keywords to their site and make them rank #1 on Google. I can tell you that …

TAGS: . .

Categories: Ideas, SEO.

View / Add Comments

Why SEO is Not Enough

January 26th, 2009

The biggest problem with all this craziness over SEO is that it gets confused with the real goal, which is simply to increase traffic to your site. If you could get meaningful traffic to your site without search engines, would SEO even matter? To take it to another level – think of this: increased traffic eventually leads to a better page ranking, so one of the ways to improve your sites SEO is to get traffic there. But isn’t that why we want SEO? So where do we start?
The Real Goal
Let’s start with our actual goal, which is not to …

TAGS: . .

Categories: Ideas, SEO.

View / Add Comments