November 6th, 2009
Most of the websites I have worked on over the last couple years have been built using WordPress, one of the best Content Management Systems available. It is extremely flexible and powerful, with great tools for Search Engine Optimization already built in.
For a new user, however, it can be a little overwhelming once they log in for the first time. The WordPress backend is a little bit heavy and offers so many tools that it can be confusing for those new to the system.
At first I was spending a lot of time on the phone talking clients through the same …
TAGS:custom web design . how to . Resources . web design resources . web design tips . WordPress
Categories: Articles, Blog, Downloads, Resources, WordPress, WordPress Tutorials.
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July 15th, 2009
*****************THIS PROJECT IS NO LONGER ACTIVE *******************
I was brought on to ‘Another Harvest Moon’ in order to develop the website and build the social media component of the marketing campaign. This is an exciting opportunity for me to combine my interests in the film and web worlds. You can see the current website and trailer here: http://anotherharvestmoon.com/, although one of the first steps in the project is going to be a complete redesign of the site by Sauce Creative Group. Sauce will provide all the design elements and I …
TAGS:Film . how to . marketing . SEO . social media . WordPress
Categories: Social Marketing, Workshops.
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February 11th, 2009
Whenever I am asked to start a new website, especially a Wordpress site, one of the most important questions to consider is the hosting service. There are a few good ones that I constantly recommend and many, many poor ones that I highly recommend you avoid. Unfortunately some clients have already signed up for a service on their own and that can lead to a lot of problems.
Some Qualities to Look For:
cPanel: This is a control panel system that you (or your designer) will use to setup email, control usernames and ftp access. The technical side of things is made …
TAGS:Hosting . how to . products I endorse . Resources . tips
Categories: Hosting.
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January 26th, 2009
The term SEO very simply stands for Search Engine Optimization. Yet most people seem to think it is some magic formula that will drive customers to their site. While the term SEO is still thrown around and still relevant, it is usually misunderstood and I often hear a lot of really outdated and sometimes downright wrong ideas about what SEO is – especially from potential clients. I can’t tell you the number of times someone has asked me how much I charge to add keywords to their site and make them rank #1 on Google. I can tell you that …
TAGS:how to . marketing . SEO
Categories: Ideas, SEO.
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January 26th, 2009
The biggest problem with all this craziness over SEO is that it gets confused with the real goal, which is simply to increase traffic to your site. If you could get meaningful traffic to your site without search engines, would SEO even matter? To take it to another level – think of this: increased traffic eventually leads to a better page ranking, so one of the ways to improve your sites SEO is to get traffic there. But isn’t that why we want SEO? So where do we start?
The Real Goal
Let’s start with our actual goal, which is not to …
TAGS:how to . marketing . SEO
Categories: Ideas, SEO.
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