Over the last year or so, I have worked on some great projects with designer Ellen Petty, founder and head designer of Identity Kitchen. I was proud to most recently work on the actual Identity Kitchen site itself, which got a major overhaul for the new year. Identity Kitchen provides branding and identity design as well as custom blog and website design and I get to help turn some of those designs into  working WordPress sites. I recently posted some examples of our collaborations. The new Identity Kitchen site was not just a face-lift or simple redesign but a complete rethinking of everything. By combining the formerly separate portfolio site and blog all into one WordPress installation, the content and structure of the site was improved, the search engine optimization was improved, and the backend became one place to add and edit all the content. We were also able to use