A Look At the Site

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A Look At the New Blog

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Details: Social Media Links

Details: Custom 404 Page

As I explained in the post about another site, the 404 error page is one of the most overlooked aspects of any site. A site should be able to handle when something goes wrong. If you have ever reached a site that said something like ‘The Page you are looking for can not be found,” you are looking at what is called a 404 error page. 404 refers to the numerical code thrown back to the browser by the server. Generally, these pages are ugly and not very helpful. The standard WordPress 404 will simply provide a serach box, if anything and will probably be a plain page. But wouldn’t it be more helpful to provide suggestions for what the visitor might be looking for?

It is possible to add an instant search result to these pages, using the url that the person was looking for. Rather than saying the site can not find that page, we have the site do a quick search and see if it finds anything close. This is great because a lot of these errors are just misspellings or typos. But the search will probably find it. Just in case the search fails, I also have it list the categories and archives links.

To see it in action try this link http://plumtreestudios.com/blog/ wedding photograph. You can see that there are blank spaces in the link and there is definitely no URL there. But instead of an error, the site offers several posts that relate to those locations.

Details: Custom 404 Page

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Details: Custom Site Options

Across the top of most blogs, you could display the title and description of the blog, have a single image as the header (possibly an image that includes a logo, or the title of the site), or you could do something fancy like a fading slideshow of images. Picking any one of these would mean being stuck with it unless you know how to edit code yourself or want to hire your web guy again for changes.

So I have started including an options area in all my sites where the user can select any of the three options at any time. Not only that, the fading slideshow I use reads any image you put in a folder. All you have to do is upload images to the folder to change your slideshow. If you ever get sick of the fading images, just change the option and upload a single image right in the WordPress admin area.

Details: Custom Site Options

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© marty for Marty Thornley, 2009. | Permalink | One comment | Add to del.icio.us
Post tags: clients, custom, custom blog, custom web design, photo, photography blog, web clients, WordPress

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With an existing website and a strong brand and logo already in place, I simply had to adjust colors and fonts to match the existing site. For the background image, I had to create a new image using the background of the current site, filling in the middle portion where the website sits. There were also some custom programming tweaks to make the menu work the way we wanted, fix the layouts of the category pages, etc. Then I added the standard set of WordPress plugins to help with optimizing the site’s performance.

For better visibility in the search engines, I added the All in One SEO Pack plugin for WordPress. It allows you to customize the all important title tag for every page of your site. For the title tags, we used ‘Los Angeles Wedding Photographer, Indian Wedding Photographer’. The site currently ranks in Google at #5 for ‘Los Angeles Wedding Photographer’ and #4 for ‘Indian Wedding Photographer’.

Existing Portfolio Site

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New Matching Blog

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© marty for Marty Thornley, 2009. | Permalink | 2 comments | Add to del.icio.us
Post tags: clients, custom blog, custom web design, photography blog, web clients, web design, wedding photography blog

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