photo credit: Robbie-73 Danny Brown has been a recent find of mine in the social media and PR world and a great addition to my reading. He is a PR consultant who writes some great articles with a very personal approach. Continuum or Spectrum? He recently had an interview with Tom Cunniff. The idea was The Continuum of Social Media. Being a physics geek, I had to check out anything with the word Continuum. The basic idea was that there is relationship between the size of the company (and the size of that company's needed audience) to the percentage of their media being social media vs. traditional paid advertising. Small companies or individuals could benefit from 99% social media and 1% (in some cases, like mine, 0%) paid media. Meanwhile large corporations selling to huge markets would be more like 99% paid advertising to 1% social media. In between there
In Category: ‘Ideas’
The term SEO very simply stands for Search Engine Optimization. Yet most people seem to think it is some magic formula that will drive customers to their site. While the term SEO is still thrown around and still relevant, it is usually misunderstood and I often hear a lot of really outdated and sometimes downright wrong ideas about what SEO is - especially from potential clients. I can't tell you the number of times someone has asked me how much I charge to add keywords to their site and make them rank #1 on Google. I can tell you that my answer every time has been that it is not as easy as just adding keywords and anyone promising a number one ranking on Google is trying to scam you. Rather than get into the scam aspects here, I will just point out this article on 'Black Hat' vs 'White Hat'
The biggest problem with all this craziness over SEO is that it gets confused with the real goal, which is simply to increase traffic to your site. If you could get meaningful traffic to your site without search engines, would SEO even matter? To take it to another level - think of this: increased traffic eventually leads to a better page ranking, so one of the ways to improve your sites SEO is to get traffic there. But isn't that why we want SEO? So where do we start? The Real Goal Let's start with our actual goal, which is not to rank #1 on Google, but to get more meaningful traffic to our site. Using SEO to rank higher in searches is merely one way of doing that. There are countless others. For example when I go to Geico.com, it is because I saw a TV commerical with a talking lizard,
Eventually I will be sharing RSS feeds that I update when I find articles I think are useful. But for now, I'm just putting up some links from my shared Google Reader folders. Here is my feed of tips about Using, Designing and Promoting blogs.